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10 Meetups About Social Media Advantages You Should Attend 

 letting them know! An easy way to balance out your "social media" output in a way that will keep you on the good side of your customers, and one a lot of brands already use, is the 80/20 rule. It states that you should post non-promotional content 80% of the time (your own valuable, helpful, or personable stuff, or related content linking to another source, with the sole aim of driving engagement) and reserve the other 20% for being more promotional. Even within this 20%, there is a broad spectrum of approaches, from subtle to more overt selling, depending on how you believe your audience will react.

10 Meetups About Social Media Advantages You Should Attend
10 Meetups About Social Media Advantages You Should Attend 

Social Media

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  2. How to Create an Awesome Instagram Video About Social Media 
  3. How to Explain Social Media Advantages to a Five-Year-Old 
  4. Why People Love to Hate Social Media
  5. Will Social Media Ever Die?
  6. 10 Meetups About Social Media Advantages You Should Attend 
  7. 10 Tips for Making a Good Social Media Advantages Even Better 
  8. 14 Businesses Doing a Great Job at Social Media Advantages 
  9. 15 Best Social Media Bloggers You Need to Follow
  10. 5 Bad Habits That People in the Social Media Industry Need to Quit
  11. 5 Cliches About Social Media Advantages You Should Avoid 
  12. 5 Lessons About Social Media You Can Learn From Superheroes
  13. Buzzwords, De-buzzed: 10 Other Ways to Say Social Media Advantages 
  14. How Technology Is Changing How We Treat Social Media 
  15. How to Solve Issues With Social Media
  16. This Week's Top Stories About Social Media
  17. Where to Find Guest Blogging Opportunities on Social Media
  18. Why You're Failing at Social Media Advantages 

 Note: Where sales and offers are concerned, one approach to keep customers engaged is to make certain promotions exclusive to people loyal enough to follow you on social media; e.g. extra 5% off for quoting a code posted on your Facebook Page, or a surprise flash sale for people who spot a tweet from you. Another involves giving fans early access to new products or services, preceded by a campaign of posts that build awareness and make people feel a sense that they are getting something special and exclusive. These messages can either be hosted exclusively on a social

 social media channel, or can be used to push people to your website where you have more freedom to present your brand and offerings, collect e-mail addresses and visitor data, give away coupons, etc. in any way that you like. Make effective use of visuals – both images and videos - to drive engagement Images are the most popular type of content shared by social media users, so it stands to reason that you should give them a lot of attention in your own content strategy.  Additionally, where brands are concerned, there are real benefits in

 creating unique visual posts. Research shows that social media images are much more likely to be associated with positive emotions than text posts, and brand promotion via images is much more accepted than if by text (done right, they don't really look like ads, slotting seamlessly into people's news feeds). Online tools (mentions of which are dotted throughout this book) now make the creation of beautiful visual content easier than ever. If you wanted to, you could crank out dozens of visuals per day. With this in mind, try not to fall into the trap of creating snazzy visuals for the sake of it, or to the detriment of your central marketing

 marketing message. Study the performance of your images to spot which ones trigger a response in your fans and which ones do not. When you find what works, replicate and scale it. Remember, too, that well-written content that spells out your value proposition compels fans to act, and builds a dialogue between you and your customers, (when accompanying an image, on its own, or in reply to comments) remains crucially important. Make sure your marketing and sales strategy defines how and when visuals will be used, and that they complement your brand while upholding the quality of your product or service.

 Where to find images to post on social media Physically shooting photos or building your own original graphics images is always the best option for visual content on social media, but time and budget constraints make this impossible for most brands to execute one hundred percent of the time. Luckily, there are a ton of online tools to find and edit photos and graphics, either completely free or for a small fee. Where free photos are concerned, some of my favorite sources for free images include Comp Fight (http://www.compfight.com) and free image (http://www.freeimages.com). For reasonably priced stock images, Yay Micro (http://www.yaymicro.com) is my go-to destination. Be careful when choosing stock images – avoid cheesiness and cliché at all costs; go for natural, visceral shots. As for graphics, freepik (http://www.freepik.com) is my first port of call to look for free stuff. If I can't find what I like, Vectorstock (http://www.vectorstock.com) is my preferred site. With all of the above - whether an image is free or paid for - always read and understand the terms of using an image, e.g., whether accreditation is required, if it can be used for commercial purposes, etc.

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