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Social Media

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 my Social Media Progress Tracker spreadsheet. For more details, check out the Premium Content Bundle chapter of this book. Slow and steady wins the race; be patient and ignore scams Social media success does not happen overnight. Just like in real life, friendships and bonds between you and your audience can take a long time to build, and some people just take longer to warm to you and convert into paying customers than others. Sometimes the metrics that don't pay off instantly (increasing brand awareness

 and customer retention, or improving customer service) are the ones that will have the greatest impact on conversions later on. I have seen so many instances of businesses diving into social media marketing with gusto, only to give up shortly afterwards because they did not have 1.3 billion Facebook fans and a ton of sales after their first week of posting ten times a day (okay, that’s an exaggeration but you understand what I mean!). If you're not serious about working at social media for not just weeks or months, but years, you are already setting yourself up for failure.

 On a related noted, ignore 'get followers fast' scams. It might be tempting to use services offered all over the web to rack up fans and followers quickly, but you'll only end up with hundreds of random strangers - or bot accounts - who don't care about you or your business.  50 interested, engaged, and loyal followers are insurmountably better than 5,000 who are not. The only real “secret” to growing an audience on social media is to be consistent and patient in your efforts. Above all, enjoy the ride; build strong, meaningful

 meaningful relationships The stronger someone acquaints with your brand on social media, the more likely they’ll remember you and pass the positive word on to their friends and family. Be consistent, present, real and genuine in all of your communication if you want to foster genuine interaction with customers on a slow and steady path to creating loyalty, sales and brand advocates for life.

 Explained: The Best Types of Content to Post on Social Media With the foundations of social media marketing covered, let's get down to the nitty-gritty: social media content. In this chapter, we'll look at a variety of proven posting strategies to help your social media strategy thrive. The following content strategies are generalized in a way that applies to the majority of social networks covered in this

 book. You'll find more specific advice about how to maximize its impact for each platform within each network's individual chapter. Note: What follows are some of the most popular content strategies for social media. If you'd like tons more ideas demonstrated alongside real life examples, check out my list of 101 Social Media Content Ideas for Business at http://www.socialmediacontentideas.com. Ask questions and start discussions Get to know your fans and give them a chance to get to know you by posing questions and starting

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