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Each social network has its own specific best practices for image sizes, but the general rule of thumb for any visual content is bigger is always better. The social networks will automatically resize your images as needed: there is no quality loss when the image is scaled down, but there will most certainly be if an image needs to be blown up. For simplicity’s sake, sticking to the following measurements should cover you for nearly all of your visual needs: 1280 x 720 pixels for landscape images, 735 x 1102 pixels for portrait images, and 900 × 900 pixels for square images.

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14 Businesses Doing a Great Job at Social Media Advantages
14 Businesses Doing a Great Job at Social Media Advantages 

 In addition, it’s useful to name your image files thoughtfully for SEO (search engine optimization): include keywords separated by hyphens or underscores, and alt tags to sit in place of your image when an error prevents it from loading, or it is being interpreted by someone who is visually impaired. Brand your images (but sometimes choose not to) One of the fundamental building blocks of the brand is consistency. In order to help your fans learn to instinctively recognize your visual content when it appears in their news feeds or is "stolen" from
 the social network you originally posted to, it is critical to brand your content effectively. This can be achieved in one or more ways combined, such as adding a logo (create guidelines addressing size and placement for neatness), website URL or Twitter handle, and using a consistent color palette, photo filter, and fonts to reflect your brand personality. The colors, filters, and fonts used in your images will strongly affect how people perceive your brand on social media, so choose them with care, considering what kinds of feelings you want each piece of content to evoke, e.g., bright and cheery, serious, nostalgic, etc. For efficiency's

 sake (and to compound a sense of familiarity over time) you may even want to create a uniform template for certain types of visual content, e.g., promotions, industry insights, milestones. Research has shown that it takes people between 5-7 impressions for people to begin to recognize your brand, so the repetition of key brand ingredients like a logo, colors, and the typeface is extremely important. So, if your social media post graphics look and feel cohesive, then users can form a clearer understanding of your brand in their minds. Note: In most cases, a subtle approach to branding

 branding works best; your image - not your brand - should take center stage, and sometimes no text overlay or filter is needed. This is particularly pertinent for content created to mark occasions with emotional or historical significance, e.g. Mother's Day, Martin Luther King Day, Memorial Day, etc., where foregoing all branding might actually work in your favor for two reasons: slapping your logo on such content just doesn't seem right, and people may be encouraged to share high quality, original, "brandless" images because they feel more ownership over them - the visual content is suddenly much more selfless, or more about the

 fan and their connections than it is your brand. Although there is a higher chance that the images in question might be stolen and used without attribution, if those images to get more shares on the social profile you originally published them to as a result of having no branding, some sort of built-in attribution should remain each time they are passed along, e.g. a Facebook link to your business' Page or a "retweeted by" link on Twitter. Make images powerful and self-explanatory The best images to use on social media are ones that catch the eye, inspire curiosity, entertain,

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