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 How to Explain Social Media Advantages to a Five-Year-Old 

 good your product is at solving "Problem X" at every opportunity; instead, be a valuable beacon of information within your field or industry. For instance, if your company sells antique furniture polish, you might publish posts to explain why it is so important to keep aged items in good condition, share recent examples and statistics about antiques that have sold for high prices due to their pristine preservation, and provide hints and tips about how best to treat different kinds of wood. Great content – whether single posts or links to a blog article – will also be shared, further increasing brand awareness.

 How to Explain Social Media Advantages to a Five-Year-Old
 How to Explain Social Media Advantages to a Five-Year-Old 

 Use breaking news, holidays, and special events to inspire content ideas If you are able to weave hot, newsworthy topics into your social media posts (not just for the sake of getting likes and views, but adding something to the discussion), it can add a relevance and credibility to your output that will endear you to fans by showing you as a brand that is at the forefront of new trends within your industry (and in the case of Facebook, its algorithm works to show timely, trending stories near to the top of the News Feed, possibly leading to

Social Media

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  3. How to Explain Social Media Advantages to a Five-Year-Old 
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  18. Why You're Failing at Social Media Advantages 

 higher engagement). Use tools like Google Alerts (http://www.google.com/alerts) and Feedly (http://feedly.com/) to be notified of breaking stories when they happen, or sites like BuzzSumo (http://www.buzzsumo.com) to hunt down trending tweets and topics related to almost any subject. The cookie company Oreo is an expert at using this tactic. For example, at the end of 2013, it posted a short video clip accompanied by the text "We’re officially counting down to the last dunk of the year," and to celebrate the USA's Mars Rover robot successfully landing on the Red Planet, it posted a photo of an Oreo cookie with a red-

 cream center imprinted with robot tracks, and paired it with the caption "Now, to perfectly land an Oreo cookie in milk."  In addition, some of the most viral posts on social media are linked to one-off dates or celebrations throughout the year. Holidays like Christmas, Thanksgiving, Easter, Mother's Day, Father's Day, Halloween, or special days like St. Patrick's Day, the night of the Oscars, etc. are feel-good occasions and easy to create content for, e.g., wishing your fans a happy time, sharing a fun fact, asking a holiday-related question, e.g., "How many Easter bunnies can you see in this photo?", or suggesting how your product or

 service can best be utilized at the particular time of year. Beyond that, there are even more "niche" occasions that might resonate with your fans and will display your brand's relevance: things like the release day of a big movie, International Talk Like A Pirate Day, Movember, or International Coffee Day. Mark all of the most relevant dates in your calendar, and prepare content ahead of time in order to "celebrate" them with your audience. Note: When you do use the above strategies, it is important to do so in the right manner, and with appropriate tact. Avoid hijacking popular

 cultural events for the sake of it (especially if you cannot make the associated content relevant to your business), and try to do it in a way that doesn't come across as blatantly opportunistic. Spagettio's learned this lesson the hard way (via a tirade of negative feedback) after it commemorated the anniversary Pearl Harbor with an image of a spaghetti hoop holding the flag of the United States. Promote products and services (adopt the 80 / 20 rule) Way too many brands are either all business or

 none when it comes to social media, but you have to find a balance that works for your audience, and encourages them to share your content with their friends. Although the majority of your social media marketing content should not be overtly promotional, selling your product or service is ultimately what you're there for, and customers do realize that. Assuming that your brand-to-customer relationship is good and the rest of the social media content you post is valuable, they will tolerate the odd post to tell them about a new product or service, or a sale or offer that you are starting - heck, they might even appreciate you

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